Kelly Jo Jefferis - President & Senior Consultant
With more than 15 years of experience in corporate marketing and communications, Kelly Jo excels at leading large and complex projects. Her expertise encompasses strategy development, project management, proposal execution, and brand consistency for clients ranging from small, local businesses to some of the largest companies in the world. She is focused on providing innovative, strategic solutions to drive results and accelerate business growth.
Kelly Jo has a Bachelor of Science in Marketing from the University of Central Florida – College of Business Administration, where she was a finalist for the most prestigious and significant award obtainable to a UCF student, the “Order of Pegasus”. Since graduation, she has served as a Board Member for numerous professional organizations including the Society of Marketing Professional Services, the Charlotte Community ToolBank and Orlando Young Professionals. She is a graduate of the Grinnell Leadership Decathlon class – a 10-month customized leadership development program for rising stars, as well as a participant in the year-long class 2 of the Leaders Under 40 group for the Charlotte-based Community Building Initiative. Kelly Jo earned her CPSM (Certified Professional Services Marketer) certification in 2008 and passed her LEED Green Associate exam in 2014. She continues to focus on professional development through leadership, education and networking.
Prior to founding EnSpire Marketing, she was a National Marketing Manager for a global construction firm and held marketing positions at professional services firms in both the design and legal industries.
When she’s not working, you might find Kelly Jo on the lake with her husband and two children or in the kitchen trying to teach herself to cook.
Katie Boone - Senior Marketing Consultant
Katie comes to EnSpire Marketing with 12 years of experience in professional services marketing focused on architecture and engineering. Katie’s marketing approach is driven by a core belief that quality communication is the key to success in all aspects of marketing and business development.
With broad experience that encompasses management of large scale project pursuits, brand implementation, market research, marketing collateral development, and event planning, she focuses on strategic goals and communication of her clients’ value proposition with each project.
Katie earned a Bachelor of Arts from the College of William & Mary. She has been involved for many years in the Charlotte Chapter of the Society for Marketing Professional Services, serving on the board and coaching members toward CPSM certification.
In her free time, Katie enjoys reading, hiking, and avoiding cleaning her house. She and her family are also expert-level car campers.
Kristin Early - Senior Marketing Consultant
Kristin has nine years of experience in market intelligence, business research, strategic consulting and sales development. She is primarily focused on strategy development, proposal execution, and brand consistency. Having successfully led hundreds of project pursuits for federal government and municipal projects, Kristin is also skilled at complex and technical proposal writing. Kristin’s strengths combine a creative vision with a detail-oriented approach to each of her projects.
Kristin holds a MBA from the University of Central Florida and a Bachelor of Science in Advertising from the University of Florida.
Lisa Cook - Senior Marketing Consultant
With a career in communications spanning nearly 15 years, Lisa Cook possesses considerable experience writing and editing for a multitude of mediums, including print, digital and social media. A graduate of Virginia Tech, Lisa earned her impressive experience working as a copy-desk chief for a metropolitan newspaper and editor for an international finance company’s in-house magazine and website. She also honed her skills while overseeing the email marketing efforts of a Charlotte-area breast cancer non-profit, a charity she continues to support today. Her unique combination of technical expertise, collaborative approach, creative writing abilities and experience managing complex projects from conception to completion enables her to craft unique and memorable results no matter the format.
When not working, Lisa enjoys dancing, reading and baking. She also loves living-up to the soccer-mom stereotype as she cheers on her two mildly-embarrassed kids, supporting her husband as he runs a truly insane number of miles and laughing with her fantastic group of friends.
We are supported by a talented team of:
Web / Graphic Designers
Social Media Specialists
Public Relations Specialists